![](https://cdn.myportfolio.com/6e56f25ed045e91dfe68dafd2b14e9ca/432e72cd-5762-4659-bdfc-d4a303f5a8df_rw_1920.png?h=2af1eba2f54f890239b649874442f337)
2019 | Internship
During the summer of 2019 I worked as an intern at By Women Store in Malmö. The store is a small business created by Sanna-My Engen. The concept is a store where everything is designed and/or created by women thus promoting female/nonbinary owned businesses and artists. The store is built on feminist and eco-eco-concious ideals and sells things like jewellery, ceramics, artwork, clothing and much more. The task I took upon myself as an intern was to create the groundwork for the store's graphic profile. Other than the already existing logotype I hade very little to go on, therefore the profile grew from conversations with the store-owner as I tried to get a good picture of her wishes for the store's brand identity.
![](https://cdn.myportfolio.com/6e56f25ed045e91dfe68dafd2b14e9ca/3bd702d7-59eb-4cd6-9ab8-d830d2547e5d_rw_3840.png?h=f5bde294459c02f71f1e3c777c80bf2c)
Icons
The Icons are created to resemble the style of the logo font. Consequently they are asymmetrical in nature. This also gives off a more homely and personal image which is preferred over the more corporate looking alternative.
![](https://cdn.myportfolio.com/6e56f25ed045e91dfe68dafd2b14e9ca/d92338f7-a68d-44ee-911f-4eade8bdda92_rw_1920.png?h=2510dacfeda8793300a879df5786c906)
![](https://cdn.myportfolio.com/6e56f25ed045e91dfe68dafd2b14e9ca/c0aba090-b573-428c-bfab-f9323beb8b5c_rw_600.png?h=c733234e9d314a3974095c67763e0d60)
![](https://cdn.myportfolio.com/6e56f25ed045e91dfe68dafd2b14e9ca/fa4c0a39-0ed2-4d5e-a450-0847b7eafa49_rw_600.png?h=53253e1a3b607b8f60977deaffc66c7e)
![](https://cdn.myportfolio.com/6e56f25ed045e91dfe68dafd2b14e9ca/7dc499dd-3758-4dde-9e85-f9cc355d7afd_rw_1200.png?h=89ded65e3fc084efda5585f09118c61f)
Instagram
A huge part of my work went into creating guidelines and templates for the store's instagram and educating Sanna-My on how to manage a professional-looking and balanced feed et cetera.
WEBSITE
Not long after my internship at By Women Store, Sanna-My would collaborate with another designer to design and code an official web-shop. So I never made a design for a website, instead I created a sketch for how the visual language of the profile could be used in the later creation of the web-shop.
The profile includes:
Pitch
Logo
Palette
Fonts
Icons
Instagram templates & guidelines
Business cards
Stickers
Website sketch
![](https://cdn.myportfolio.com/6e56f25ed045e91dfe68dafd2b14e9ca/6340d9f1-59dd-4ff1-b609-1c8b2b218a12_rw_1200.jpg?h=571e3d50c0fcb6b518afe314b9e45e73)
![](https://cdn.myportfolio.com/6e56f25ed045e91dfe68dafd2b14e9ca/8362a8d1-8906-45de-b6d8-f903852af0c2_rw_1200.jpg?h=f0449107705685e89bf3fd49ec3d3730)